Zooming In on Cases
Turning Strategy into Impact
Explore how we've helped diverse clients—from niche retail shops to global corporations—turn complex challenges into measurable success. Each case highlights a tailored approach, whether it’s driving foot traffic with authentic video content, repositioning internal teams through compelling storytelling, or building customer engagement with expert-led media strategies.
Boosting Sales & Foot Traffic
B2C Retail
Client: Specialty Store – Kitesurf, Wakeboard, Snowboard & Wingsurf Equipment
Objective: Drive new customer traffic, increase sales, and build loyalty with existing clientele.
Results: Increased brand visibility, a stronger online community, and measurable growth in store traffic and customer retention.
The owner of a specialized watersports shop wanted to increase in-store visits and grow sales. While customer satisfaction and product expertise were already strong—thanks to a team that tests every item in the catalog—the challenge was to make this value more visible to a broader audience.
We proposed a strategy centered around short, authentic video content shared regularly on social media platforms like Instagram. Each video featured the store owner introducing new gear, backed by action footage of him and his team testing the products in real conditions. This not only highlighted the store's deep product knowledge but also built trust and engagement with both new and returning customers.
Showcasing the Strategic Value of Technology
IT Department
Client: Global corporations – IT Department
Objective: Shift internal perception of the IT team from support role to strategic innovation partner.
Results: A compelling narrative that clarified the IT department’s role in product innovation and elevated its visibility across the company.
The IT department of a global corporations was traditionally viewed as a back-office support function, focused on system maintenance and troubleshooting. The Director of IT wanted to change that narrative and highlight the team’s strategic impact on business innovation.
We developed a video concept rooted in a real-world customer journey: a visit to a beauty institute. From this entry point, we revealed how the IT department co-developed an advanced tool with the R&I team—one capable of analyzing individual skin profiles to deliver personalized skincare recommendations at scale.
To make the process tangible, we combined live-action footage with stylized animation, clearly illustrating how customer data flows through various systems to enable real-time, tailored product suggestions.
The final piece helped demystify the technology and reposition the IT team as a critical contributor to the company’s innovation pipeline.
Building Customer Engagement Through Expert Video Content
B2C E-commerce – Photo & Video Equipment
Client: Online Retailer for Photography and Videography Gear
Objective: Strengthen customer engagement, increase sales, and differentiate the brand in a competitive online market.
Results: Higher engagement rates across channels, improved SEO visibility, and stronger brand authority with a community of passionate creators.
A top e-commerce platform for photo and video gear, wanted to deepen its relationship with customers and stand out from competitors. While their product range was already impressive, they needed a way to communicate their expertise more effectively and build ongoing engagement.
We created a content strategy anchored in expert-led video content. This included product-focused videos showcasing the latest equipment, as well as educational capsules offering tips, tutorials, and creative inspiration—optimized for Instagram, YouTube, and other key platforms.
Each video was supported by a detailed blog article to boost SEO and offer added value to the audience. The content was also featured in it’s newsletters to maintain strong connections with their existing customers.
The approach positioned this company as more than just a retailer—it became a go-to resource for photographers and videographers looking to stay informed and inspired.
